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Straight Talk About Treating Your Water
I address concerns and misconceptions of not only consumers,
but misleading facts used by those in the chemical water softening ...

What's Different About Our Magnetic Water Softener?
Updated August 9th 2014 "by Kevin Humphrey"


We Are The Factory Made In America
Neodymium Magnets 20+ Years Experience
1 Year To Decide No Hassle Refund

Choose Your Situation

Why Use a Salt Free Solution?

Magnetic water softeners change the way the molecules in your water act. This results in many benefits you and the environment. Especially because electricity is not required and even better yet… no chemicals are needed!

Minerals in the earth naturally blend and dissolve into our water as it travels beneath surface of the earth. When these levels reach a certain point we consider the water to be hard (just a saying, the water is not physically hard like ice).
Depending on the combination and concentration of these so-called contaminants, there are a variety of negative effects associated with hard water.
Good for the PlanetNow for some good news!
Our units are designed to focus the magnetic field through the pipe and therefore through the water. This alters the way the hard water molecules behave. Their tendency to want to clump or stick together is greatly reduced and so is their tendency to stick to physical objects like pipes, faucets, and glass.
At the same time, the surface tension of the water is altered in a positive manner. If you have experienced hard water, you've probably noticed that the harder the water is the less soapsuds are created.
This is usually the first thing you'll notice after installing a set of magnetic water softeners. Increased suds will mean you need to use less dish soap, laundry detergent, shampoo, and any other cleaning agents that create bubbles.
How long will it take to reverse the effects of hard water?
We have no way of knowing how much scale build up you might have in your pipes. Obviously, a new home would have none and if you used our units from the time the home was new you would never get significant scaling.
On the other hand, if your home is 20 or 30 years old with the original plumbing, it could take a year or more to remove all the scale from the inside of your pipes. It took a long time to build up, so it will take some time to get rid of it.
That's why we give you a full year to try our system and decide if it's for you. We also make it hasslefree to return the units for a full refund for any reason.

Unlike others in our industry we don't charge a restocking fee, we don't charge you the units aren't in like new condition, you don't have to call us for an authorization number, and we don't try and talk you out of returning them.
We are the factory!
Our units are proudly made in USA (check out our American Made page), and have been reasonably priced since 1996. There are no middlemen and no multilevel marketing, so no artificially inflated prices.
We are open seven days a week and our hours and phone number are posted at the bottom of each page of this website. If you have any questions you can take a look at our Softener FAQS page to see if we've addressed to there, but if you can't find your answer there please feel free to call us and discuss your specific situation
It's not an inconvenience for us… we would be happy to speak with you because we remember how many questions we had when we bought our first set back in 1989.

For additional information and actual photos the effects of treatment visit ScienceDirect's article that includes this before and after microscopic view, and this description "Electron micrographs of carbonate deposits from untreated (left) and magnetically treated (right) mineral water".


The Earth Friendly Difference

ECO Friendly Planet
There aren't any "non-chemical conditioners" that will produce the same slick feel of a traditional salt based unit. These salt based units (the kind we grew up with) create what we commonly refer to as "soft water". If you switch from a "salt softener" to magnetic treatment you may be disappointed, because your results would seem like a step backwards for you.

If, on the other hand, you have untreated hard water and add magnetic conditioning, you will likely be very happy with the results, because it's a step up for you and increased suds in the shower, laundry, and kitchen sink would probably be the first thing you would notice. 
The force applied by our units can change the behavior of your water as it passes through the high flux field. As a result, the calcium and lime and other minerals are not nearly as attracted to the the walls of the pipe or the inside of your fixtures. Then the minerals can continue to flow back into the earth through your drainage system.  
Humans, pets, and plants can all make better, more natural, use of the minerals in the water they consume.
We believe that the products we build are the finest available today, and they work in harmony with all filtration systems!

The Whole House System You Want - At The Right Price!

Since most people have individual needs and different levels of hardness, we developed 2 lines of neodymium devices.
Neo Plus Units Neo Plus are for medium hardness (0-20 GPG).

Neo Max Units The Neo Max softeners are for extreme hardness (20-60 GPG),

as well as for commercial and industrial applications.

How The Level of Water Hardness is Tested

There are three standard measurements for what we know as hard water; (PPM) or Parts Per Million, (MGL) or Milligrams Per Liter, and (GPG) or Grains Per Gallon. The formula for converting PPM or MG/L to GPG is to divide PPM or MG/L by 17.1. One PPM = 1 MG/L.
Below is a simple chart showing the ranges of hardness according to the United States Department of the Interior. To find out the hardness of your water, simply contact your local city or county utility department. They’ll have a good idea what the PPM or GPM in your area is.

Take Up to a Year if You Need to - Putting Us To The Test!

We're so sure our salt free softners are the finest available, anywhere at any price - we'll give you something no other company offers - the strongest return policy in the entire industry!

Order your units today. Try a magnetic water softener set for an entire year. If you aren’t 100% convinced they’ve worked as promised – just send them back. We’ll refund your money.

  •  You don't have to contact us for a "return authorization number"
  •  The returned units don't have to be in "re-sellable condition" (as almost every other  manufacturer requires)  
  •  We never reduce the refund - "regardless  of condition"
  • We never charge a "restocking fee." 

Our units will save you power, salt, resin, and hassle!

Magnetic Water Softener Blog Feed

WaterMagnets.com's Blog

How to Treat Hard Water and Still Be Earth Friendly
Updated October, 2013 “by Kevin Humphrey” Google Much like America’s dependence and addiction to fossil fuels, the number of US citizens that think they can’t live without salt softener water is surely in the millions. Today, more and more cities and counties are outlawing or banning the traditional saltwater softening units. It seems they’ve finally […]

How to Clean Your Hot Water Tank The Easy Way
We say that magnetic softeners are maintenance free, and for the most part that’s true. If your hot water tank has been under the influence of hard water for a year or longer, you should follow these easy steps to clean up the tank. After the magnetic conditioners have been on your home for 3 […]

Hard Water = Less Soap Suds
Updated October, 2013 “by Kevin Humphrey” Google If you force water through a powerful field of magnetic flux, the surface tension of the water is changed in a positive way. To put it in simple terms, the harder your water is the less suds or bubbles will be created by your soaps. This effect is […]
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Magnetic Softeners and Conditioners for Treating Hard Water Problems